We believe the most successful developments are built on strong partnerships.

“Our role is to reduce risk, protect value, and execute at a high level — so developers can focus on building great projects with confidence.”

Bakhtiari Group | New Development is a dedicated division of The Bakhtiari Group at Compass, built specifically to partner with builders and developers on boutique and luxury residential projects with a recognizable, trusted regional brand, a scalable sales and marketing platform, and backed by one of the most well-respected team of agents in the region.

We are not a traditional listing team. We are a full-service branding, marketing, and sales execution platform designed to maximize pricing, control absorption, and deliver certainty from pre-launch through sell-out. Our brand, our service, and our culture is built to be elevated. That means elevated professionalism, elevated marketing, elevated results—and most importantly, elevated service standards and communication for our clients and each other. We view every development as the start of a long-term relationship. Our goal isn’t just to sell your current project — it’s to become your go-to sales partner as you grow.

OUR DIFFERENCE

Most agents focus on exposure. We focus on maximizing the outcome for our clients.

OUR PHILOSOPHY

We believe the most successful developments are built on strong partnerships. Our role is to reduce risk, protect value, and execute at a high level — so developers can focus on building great projects with confidence.

OUR FOUR PILLARS

1. Branding & Positioning | We don’t just list units — we brand assets

• Project-specific branding (name, logo, identity)

• High-quality architectural renderings & photography

• Lifestyle-driven storytelling and messaging through video marketing

• Premium on-site signage

• Dedicated project landing pages

• Unit-by-unit positioning and pricing tiers

• Why it matters: Strong branding increases perceived value, supports premium pricing, and differentiates your project in competitive markets

2. Demand Generation | We don’t wait for buyers — we manufacture demand

• Pre-launch Compass “Private Exclusives”; off-market and “Coming Soon” campaigns that create anticipation

• Targeted digital and social media advertising to likely end-users and investors

• Video marketing & media exposure that explains the project’s value, lifestyle & scarcity

• Public relations & press outreach that legitimizes the project

• Broker opens, VIP previews, launch events & agent education so the market understands the product

• Out-of-market buyer targeting (Boston, NYC, second-home & investor buyers)

• Continuous buyer follow-up

• Why it matters: Early demand protects pricing and accelerates absorption

3. Sales Execution & Velocity | Execution is where most projects succeed or fail

• Dedicated team sales representation

• Structured showing and tour strategy

• Controlled unit release schedules

• Absorption-rate management

• Buyer qualification and pipeline management

• Real-time feedback loops to inform pricing and product decisions

• Contract-to-close oversight

• Why it matters: Selling too fast can leave money on the table. Selling too slow increases carrying costs. We focus on managing the balance and strategically monetizing a development

4. Clear Communication & Reporting | Developers value clarity, data, and predictability

• Weekly reporting on showings, offers, objections, feedback and pipeline

• Competitive market intelligence

• Pricing strategy recommendations

• Quarterly strategy reviews

• No surprises — clear communication at every stage

• Why it matters: You always know where your project stands and why. We pride ourselves on

• over-communicating, including weekly or bi-weekly meetings and ongoing updates on market

• feedback, pricing strategy, and marketing initiatives

FEATURED PROJECTS

Townhomes at Capital Point | Concord, NH

Townhomes at Capital Pointe is a thoughtfully designed new construction 83-unit community offering modern, low-maintenance living in a rapidly growing market. The development features a collection of stylish townhomes designed for today’s buyers, combining efficient floor plans, contemporary finishes, and attainable price points. The Bakhtiari Group is leading the sales and marketing strategy for the project, managing positioning, pricing strategy, and sales execution for Phase 1 of the development. With strong early demand and consistent buyer interest, the project is demonstrating healthy absorption and momentum as it progresses toward sellout.

Learn more here: www.townhomesatcapitalpointenh.com

Stratton Row | Exeter, NH

Stratton Row is an exclusive boutique development, consisting of two thoughtfully designed buildings featuring four luxury side-by-side townhomes. Positioned in one of the NH Seacoast’s most desirable and walkable communities, the homes combine modern construction, high-end finishes, and spacious layouts designed for today’s discerning buyer. The project targets buyers seeking luxury low-maintenance living with convenient access to downtown Exeter’s amenities & lifestyle. The Bakhtiari Group is leading the sales and marketing strategy, guiding project positioning, pricing, and buyer engagement from pre-launch through sellout.

SINGLE FAMILY NEW DEVELOPMENT